Megafanstore Marketing Ltd. (WKN A2P3BJ) – agrees strategic cooperation with YDX Innovation (WKN: APY1), a leading developer of VR and AR technologies

Megafanstore Marketing Ltd. has agreed a strategic cooperation with YDX Innovation Inc. (Toronto Stock Exchange: YDX) for the marketing of project services in the fields of virtual reality, augment reality and immersive technologies. The aim is to win key account project customers in the European soccer field.
YDX Innovation is a pioneer in the field of VR and immersive technologies with well-known customers such as Intel, Adidas, Boeing, Coca Cola and Walt Disney. For example, an extensive entertainment project is currently being developed for Walt Disney using VR technology. For the World Cup in Brazil, Coca Cola has also already been implemented for football fans.

Interactive scoring at the 2014 World Cup in cooperation with Coca Cola

The project offers for football clubs start with an investment sum of 50,000 euros and can increase to a mid-single-digit million amount depending on the scope. On the one hand there will be an offer for the stationary installations with, for example, interactive shots on goal by the fans in the virtual stadium in fan stores, up to the complete development of a virtual “museum” with the entire history of the club with historical moments of the club. On the other hand, the offer includes virtual and augmented reality solutions that the fan can use at home on the mobile phone or PC. This is particularly interesting in the current Corona era, as fans can be offered a virtual / interactive entertainment offering that comes as close as possible to a real event, the stadium and opportunities for fan experiences.

In the development and sales of the overall concept for football clubs, we will work closely with our cooperation partner The Great Branding, who has been a UEFA license partner for 20 years and is in close contact with all major football clubs in Europe.

Synergies in sales with Megafanworld

The cooperation in the sales of YDX innovation’s products also has enormous synergies with the sales activities and the acquisition of partners for our fan online game app “Megafanworld”, since this is where we start talks with football clubs anyway.

A ranking of the best players will appear in the game, plus a total number of points for all players, so that the fans of one team can conduct a collective competition for points against another city. At the end of the competition, we will award the German Megafanworld gaming champion with a “bowl”. In addition to the big trend of mobile gaming, we are also moving in the direction of esports, albeit in a simple variant for the masses. In the medium term we see a potential of more than 100 million downloads and players and a considerable source of income with the game app. Comparable soccer game apps already have download numbers of up to 200 million users. We see a clear competitive advantage through our concept with the desired cooperation with clubs and the competitive nature of a kind of championship.